Doodle Dandy Rescue
Writing social media posts to help Doodle Dandy Rescue’s dogs find their perfect-fit homes ASAP and get the financial support they need to thrive.
Client
Doodle Dandy Rescue rehabilitates and rehomes doodle dogs in crisis so they are adopted into safe and loving homes. They are committed to providing training and veterinary care to rescued doodles in foster care, ensuring they not only survive trauma, but thrive in their new lives.
Goals
The primary goal is to help rescued doodles find their perfect-fit homes quickly once they’re available for adoption. The secondary goal, as needed, is to raise funds and supplies for dogs in need of medical care.
Audience and Tone/Branding
The primary audience is doodle lovers within 50 miles of DDR’s main hubs: Dallas-Fort Worth, Houston, Austin, and San Antonio. It includes Gen Zers and millennials looking to adopt their first dog, families searching for their child’s perfect furry friend, and Baby Boomers who want to leave a legacy of giving doodle dogs the lives they deserve. Social media posts have a playful, informative tone.
Solution
The adoptable post for Thorin uses a pun and emoji in the first sentence to hook readers. It succinctly describes traits that make him a great fit for families with children. The call to action clearly directs applicants to DDR’s website.
The weekly update post for Daisy opens by announcing that she had her puppies to hook readers. It outlines Daisy and the puppies’ current and upcoming needs, which resonate with readers. The first CTA invites readers to be part of something larger than themselves, and shows readers how they are essential in giving Daisy and her puppies the lives they deserve. Clearly outlining multiple ways to give ensures more doodle lovers will support Daisy, her puppies, and DDR as a whole. The thank-you shows readers that their support is valued and reinforces the deep benefits their support provides. The final CTA helps readers remain part of Daisy and her puppies’ journey. This ensures they keep receiving the financial support they need and that ideal applicants are ready and waiting when they become available for adoption.
Impact
Thorin originally received no applications for adoption, likely because his original website bio and first adoptable social media post did not describe the traits that made him a good fit for families and children. After this adoptable post was shared, Thorin was adopted within a week.
Daisy and her puppies received more than half of the supplies needed from their Amazon wishlist. This significantly lightened DDR’s financial load while Daisy and her puppies grew, healed, and received necessary medical care.