Spec: Athletic Brewing Co. Static Banner Ad
Writing a static banner ad to drive traffic to the Two for the Trails page of Athletic Brewing Co.’s website.
Client
Athletic Brewing Co. is a non-alcoholic brewing company dedicated to crafting great-tasting beer, positively impacting their customers, and protecting and restoring the environment.
Goals
The primary goal is to get viewers to click the banner ad to visit the Two for the Trails page of Athletic Brewing Co.’s website.
Audience + Tone/Branding
The primary audience is Millennials who love to exercise outdoors and value wild spaces. They want to enjoy a fun drink without sacrificing physical activity and time in nature. The ad has a fun, active, driven tone.
Solution
Customer testimonials revealed why this ad’s target audience drinks Athletic Brewing Co. beer, and research on the Two for the Trails program documented its impact on wild spaces. This yielded the 2 benefits that inform the headline, which attracts readers’ attention quickly and incentivizes them to click on the ad.
Elevating the button from a generic phrase (ex. “LEARN MORE”) further drives clicks.
