Sandbar SEO
Ghostwriting an SEO-optimized blog post to help Sandbar's client Relay’s readers understand when to hire an accountant vs. a bookkeeper, and to drive traffic to Relay’s accountant and bookkeeper directory.
Client
Sandbar SEO helps mission-driven, B2B start-ups get visible and convert customers with SEO. They help clients drive revenue with SEO, whether that’s through scaling content production or helping them reach their customers with the right content strategy.
Relay is a small business banking and money platform. They help small business owners reach unparalleled levels of financial clarity so they can build healthy, lasting businesses.
Goals
The primary goal is to help Relay’s blog readers quickly and clearly understand when to hire an accountant vs. a bookkeeper.
The secondary goal is to drive traffic to Relay’s accountant and bookkeeper directory, helping small business owners find the financial help they need.
Audience and Tone/Branding
The primary audience is a small business owner seeking guidance about what accounting and bookkeeping services they need to run their business. They want to understand who to hire and when. The blog post has a friendly, conversational, and informative tone.
Solution
The article clearly identifies the reader’s problem up-front, getting to the point immediately. Headings, bulleted lists, and bolded bullets help readers find the answers they’re looking for quickly. Emojis and the conversational tone keep the article fun and engaging. The conclusion directs readers to Relay’s accountant and bookkeeper directory so small business owners can find their perfect-fit financial pro ASAP.
Impact
The blog post is optimized for SEO, ensuring readers find Relay’s content and traffic is driven to Relay’s accountant and bookkeeper directory.
Testimonial
"Rachel's writing is always on point—she easily adjusts her tone and voice to match your brand. She responds quickly, communicates throughout projects, and readily jumps in to learn new tools and software when needed. She's incredibly easy to work with (which is hard to find in a freelancer!) and we love having her on our team."
- Haley Davidson, Founder and SEO Strategist, Sandbar SEO